There is a fundamental expectation of any jobholder to perform to expectations. If any job holder falls short of that performance expectation it becomes a frustrating experience for both employee and employer, the ROI for making the employment offer becomes shattered. This implies that an organization’s success depends on employees’ performance; poor performance is detrimental to the company’s success.

Employee poor performance impacts the organization negatively. However, there are tangible costs associated with poor workplace performance.

Employers require employees to develop certain set of skills to augment their technical skills. Technical skills alone are not sufficient, soft skills such as developing the right habits, business etiquette and ethical behavior is also a performance driver.

PEM will equip your workforce with the right skills required to outperform in the workplace. Participants will learn how to improve their individual performance at work and understand how it affects the achievement of the organizational goals.

This masterclass will help team members acquire skills for improving confidence, team building, effective communication, personal etiquette, business etiquette, multicultural etiquette and goal achievement

At the end of the course, participants should be able to:

• Identify List and discuss the basic leadership and management competency to get ahead in the workplace.
• Discuss the basic requirements to fast forward your promotion and improve performance.
• Understand what it means to work with emotional intelligence and how they impact on the way you work.
• Avoid common pitfalls and mistakes in managing tasks.
• Write business letters and improve their telemarketing skills
• Be a more productive member of the work team.
• Differentiate between Etiquette and Ethics
• Identify problems impeding team effectiveness and performance
• Set work-related goals and achievement
• Recognize work style, ethnic, racial, religious, political and gender differences which can lead to conflict or isolation in the workplace, as well as the many shared values that unite us all.
• Understand and manage the different personalities present at the workplace and how these personalities affect the behaviors (performance of tasks) of stakeholders in the work setting.

COURSE CONTENT

• Attitude that matters: Differentiating between the good and the right
• The Art of Self branding: Strategic positioning for organizational impact
• Irresistible image: How to attract the attention of Organizational Leaders
• Principles of Self-Leadership and management
• Strategic alignment: Aligning your personal goals with organizational goals
• KPI Management: How KPI affects your personal and professional growth.
• Task Management: How to improve your productivity.
• Business writing and communication
• The Professional Advantage: Modern Manners for today’s business and beyond
• Corporate Survival: How to survive and thrive in the corporate world.
• Interpersonal Skills: How to communicate with diplomacy and tact
• Emotional Intelligence
• Habit Rules: Essential Habits of Highly Effective Employee
• Mastering Personal, Business and Intercultural Etiquette
• Framework of Ethical Decision and Ethical Behavior

COURSE METHODOLOGY

• Formal lectures
• Case studies
• Group exercises
• Experience sharing
• Role Playing

BENEFITS

• Increased productivity
• Employee motivation
• Increased ROI
• Employee job satisfaction
• Positive attitude
• Effective communication

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We live in a world of disruption. Entrepreneurship has redefined civilization as we’ve come to know it. Whenever the phrase Entrepreneurship is mentioned, what comes to mind are names like Elon Musk, Bill Gates,  Jeff Bezos, Mark Zuckerberg,etc. These individuals have transformed the world into what it is right now and have also created a ripple effect by motivating many individuals to start their companies. These new ventures are called Startups.

A startup refers to a company in the first stages of operations. Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand. These companies generally start with high costs and limited revenue, which is why they look for capital from a variety of sources such as venture capitalists. As thrilling as it is to be called an entrepreneur, a good number fail on their first try. According to Forbes, nine out of ten startups fail. Why? This question has puzzled many individuals looking to start their businesses.

This question and more are why this Startup MasterClass has been designed for you. This class aims to empower you with the prerequisite knowledge on successfully starting an enterprise, scaling fast, getting the right team for the job, identifying your target market, brand awareness and communication, market penetration strategies,  making the best business decisions, developing a business model, developing an outstanding MVP, etc.

At the end of the course, participants should be able to:

1. Analyze the business environment in order to identify business opportunities,
2. Identify the elements of successful startups,
3. Know the legal and financial conditions for starting a business venture,
4. Evaluate the effectiveness of different entrepreneurial strategies,
5. Specify the basic performance indicators of entrepreneurial activity,
6. Understand the importance of marketing and management in small businesses venture,
7. Develop a comprehensive business plan,
8. Implement Lean Startup Methodology,
9. Pitch to Investors
10. Identify their target market.

COURSE CONTENT

• The composition of a founder’s team
• Structuring your business
• Building strong relationships
• Reach Product-Market fit
• What is Product-Market fit and how do I reach it?
• Optimize your pricing
• Set-up an advisory board
• From idea to Problem-Solution fit T
• Lean start-up methodology
• Creating a product that customers really want
• Understanding your customer
• Providing value for your customer
• Growth strategies
• From startup to scale-up
• Building corporate partnerships
• Expand your team
• Hiring your first employee
• Build the right culture
• Reward your employees
• Prepare your company for fundraising
• The search for the right investor
• Convince the investor
• Clean up to close the deal
• You’ve raised money, now what?
• PR Strategy for startups
• PR Secrets from Tesla, Slack, Uber, Facebook, Salesforce …
• Leverage corporate milestones for brand awareness
• How to build a marketing communication machine
• Build a reputation and manage all the stakeholders
• Entrepreneurs Mindset and Behavior

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Although all businesses are different, they all have one single aim – to be successful. This success is often measured in profit and growth. Profit and growth are mainly fed by sales i.e., more sales = more profit = more growth. On the flip side, lack of sales can result in little or no growth followed by financial loss and eventually closure of a business.

Today’s successful salespeople know the focus must be their customers. They know it is important to be building the relationship, providing a service, satisfying the customer’s needs, listening, and understanding rather than talking and seeking to be understood. Salespeople are in the front line, building a reputation to ensure long-term growth as well as short-term sales.

This masterclass will take you back to the very fundamental aspects of sales from the perspective of you being the one making the sale to how to close key accounts and managing relationships for repeat business.

LEARNER’S LEARNING OUTCOME

• At the end of the course, participants should be able to:
• Explain the sales process
• Discuss how marketing and sales interrelate.
• Become more aggressive in their selling effort.
• Increase their sales pipeline
• Identify the attributes of a successful seller
• Explore new avenues in getting in touch with customers.
• Outwit competitors.
• Deal with different types of buyers/customers.
• Use redefined sales techniques and Improve overall efficiency
• List how personal effectiveness assists sales performance.
• Handle objections with confidence

COURSE CONTENT

• Marketing fundamentals
• Traits of Successful Salesperson
• Everything Begins with Attitude
• Personal Development as a Sales Professional
• Rewards of Personal Development
• Becoming your own sales manager: Mission Statement, Goal Setting, Getting Motivated, Organization and Time Management
• How to Implement Personal Goals and Measure Results
• Balance of Mental, Emotional, Spiritual and Physical
• The Power of the Subconscious
• Focus and Persistence
• Understanding the Sales process
• Emotional intelligence for salespeople
• Building a Sales Pipeline: Finding new customers
• Prospecting and Lead Generation
• Dealing with Fear in Sales
• Relationship Building and Trust
• Selling a service
• Accessing and Working with Personality Types
• Negotiation Skills
• Following up a sales call
• The Power of the Subconscious
• Developing a Unique Selling Strategy: The Extra Edge
• Customers Psychology: Why they Buy
• How to Cold Call And Build New Customers

COURSE METHODOLOGY

• Formal lectures
• Case studies
• Group exercises
• Experience sharing
• Role Playing

BENEFITS

• Increased productivity
• Employee motivation
• Increased ROI
• Employee job satisfaction
• Positive attitude
• Effective communication

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Managers are key members of an organization. As change happens so frequently and workforces become more dispersed, managers are the people who hold the organization’s strategy together.

As a result, they must be able to communicate and collaborate across functions, business units and levels of leadership as well as inside and outside the organization.

Due to the strategic role Managers play in the delivery of organizational initiatives such as detail-oriented tasks, think strategically, make personnel decisions, coach employees, and provide leadership in “emergencies” with projects, customers, or suppliers, hence, Managers development is important.

LEARNER’S LEARNING OUTCOME

At the end of the course, participants should be able to:

• Developing a broad, enterprise-wide view of the organization
• Agility, including the ability to quickly adjust priorities as the organization’s needs change
• Fostering learning and innovation throughout their team or department
• Being able to shape strategy and communicate it to everyone they manage and work with
• Resilience and adaptability, including being able to “find opportunity in disruption”
• Understanding and working in “a complex web of relationships”
• Managing performance for delivery of strategic initiative
• Emotional intelligence required to strengthen teamwork
• Being able to consider business needs and identify development opportunities within and beyond their teams

COURSE CONTENT

• Your Role as Manager and a Leader
• Strategy and Execution Skills
• The Effective Team Leader
• Principles of Mission Leadership
• Effective Communication
• Effective Management for Result oriented Organization
• Emotional Intelligence
• Effective Coaching and Mentoring
• Business Essentials for Managers
• Conflict Management
• HR for Non-HR Managers
• Mastering Etiquette and Personal Effectiveness
• Project Management Essentials for Leaders and Managers
• The Agile Organization
• Managing Organizational Change

COURSE METHODOLOGY

• Formal lectures
• Case studies
• Group exercises
• Experience sharing
• Role Playing

BENEFITS

• Increased productivity
• Employee motivation
• Increased ROI
• Employee job satisfaction
• Positive attitude
• Effective communication